Saturday, 12 July 2014

How Can We Do SEO?

Trends keep changing in this highly competitive world. Every guideline will be applicable to only a certain time. The trend is important; not only in the fashion world, but also in technology. Each year there are new set of rules and techniques to stay in the top ranking in all the search engines.Unique and high quality content are a must to be at the top in SERP. But there are other tips to conquer SEO and content marketing.
Here are some SEO techniques for 2014
  • Choose quality over quantity. It is not true that if you have more backlinks your SEO is successful. Purchasing backlinks is quick and cheap. But your site can be ruined if the site that links is penalized or has a low DA.
  •  The link building will always remain important. However, any SEO value from link building depends upon the authority and validity of the site that is sending the links.
  •  Guest blogging is no longer a table turner. People do not get so excited about guest blogging any longer. True, people can still have guest blogs, but be aware ofspammy guest blogging.
  • Do not optimize anchor texts. It is an extremely risky process. Optimized anchor texts can ruin a site’s SEO through gradual algorithmic penalization. You can use safe anchors such as naked URLs, branded URLs and long phrases.
  • Create useful, information-rich content and avoid key word stuffing. Keyword stuffing is the practice of loading a webpage with keywords or numbers to manipulate a site’s ranking in search results. Covering pages with keywords or numbers results in a negative user experience and can harm your site’s ranking. Create keywords appropriately and to the context.
  • Social bookmarking is necessary. It is a process of saving a picture, page or video to the web. It can be shared with your friends and family. There are many websites like Digg, LinkedIn, Reddit, Fark where you can bookmark your content by submitting. These bookmarking sites are very useful to get traffic to your website. Links can be shared or organized to suit your needs.
  •  PDF files are as important as html files. Create a search engine optimized PDF file for your business website and submit it to PDF submission websites. Getting a backlink here will get your keywords optimized and bring more traffic.
  • Do not ignore infographics. Instead of writing long article or blog post that can bore and confuse readers, you can just create an Infographics which is entertaining.
  • Reviews are important in Local SEO businesses. Search engines show reviews in several places. They are also used to rank your website. Ask your clients to write a review of your business in major business review sites like Google+, Shvoong and Stylefeeder.
  • Multimedia is the trend of 2014 Off-page SEO. Add interesting videos, images and presentations about your products. Use picture and video sharing sites like YouTube, Flickr, Slideshare, Pinterest, and Instagram.
  • In the present age, achieving a strong online presence requires a multifaceted SEO strategy. Follow the above rules and enjoy maximum attention.